The Work
I actively design and architect enterprise SaaS platforms. My recent focus is leveraging Generative AI to modernize our design ensuring we ship solutions faster. I don't just oversee the systems; I build them.
I design, lead a team of designers, and leverage AI to ship complex solutions.
Product designer and design leader with 15+ years, currently Design Architect & Design Manager at Leapfrog Technology, Inc., leading a team of designers to ship impactful solutions. Learn more about my approach or explore the latest design articles.
Years in design and leadership
15+ Shipped projects across products and clients
60+ Designers mentored through coaching and career support
100+ Industries shaped through design work
6+ Work, process, and highlights
What I do
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Architect -
Manager The People
I lead a high-performing team of 20+ designers at Leapfrog Technology. My management style is "practitioner-first": I mentor based on active experience. I focus on removing bottlenecks, improving design ops, and driving career growth for my team.
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Strategist The Direction
I advise on design strategy, design operations, and AI-augmented workflows. I speak and mentor on design leadership through ADPList and community events—helping teams move faster without trading craft for speed.
My Process
Human-led product design, accelerated by AI where it helps. The phases below follow design thinking — judgment and craft stay human.
- Empathize
Listen first, then map the field
Interviews and observation to surface what people actually need.
- Interviews
- Journey maps
- Field notes
AI assistClusters raw notes, surfaces recurring themes for review.
- Define
Frame the problem, name the win
Pin down scope, success criteria, and who we're solving for.
- Problem statement
- Success metrics
- Alignment doc
AI assistPressure-tests assumptions; drafts alignment notes for stakeholders.
- Ideate
Generate widely, decide deliberately
Explore directions under shared constraints, then commit to the strongest.
- Concept sketches
- Trade-off matrix
- Decision rationale
AI assistSpins multiple directions under shared constraints to compare trade-offs faster.
- Prototype
Build to feel, not to finish
From quick probes to production-ready flows, at the fidelity the moment needs.
- Wireframes
- Interactive flows
- Spec hand-off
AI assistAccelerates wireframes, copy placeholders, and interaction scaffolds.
- Test
Learn fast, adjust faster
Gather evidence, synthesize, and decide the next move with confidence.
- Usability findings
- Synthesis
- Next-step plan
AI assistOrganizes feedback and drafts readouts; decisions stay with the team.
If evidence points elsewhere, loop back to Ideate.
- Design Operations (DesignOps)
- Cross-functional Leadership
- Team Building
- Agile Management
- Stakeholder Strategy
- Product Strategy
- UX Strategy
- Design Mentoring
- Design Systems
- Information Architecture
- Interaction Design
- Complex Prototyping
- Accessibility (WCAG)
- Visual Design
- Enterprise SaaS
- User Research
- Usability Testing
- Generative AI Workflows
- AI-Driven UX
- Large Language Models (LLMs) for Research
- Human-AI Collaboration
- Data-driven Design
- Component Libraries
- Brand Integrations
- Design Critique
- Figma (Advanced)
- Framer
- Miro
- Atlassian Tools
- Adobe Creative Suite
Career history
Dec 2017 – Present
Design Architect & Design Manager
Leapfrog Technology, Inc.
Led a 20+ designer team to shape product strategy and ship complex client solutions.
Apr 2017 – Nov 2017
Graphic Web Designer Consultant
Alpha Lion Holdings, Inc
Delivered remote web and brand design for major e-commerce platforms, improving UI quality and engagement.
May 2016 – Nov 2017
Senior UI/UX Designer
Introcept Nepal
Led end-to-end design for an agency-management SaaS product through alpha launch with close cross-functional collaboration.
Feb 2016 – Apr 2016
Creative Designer
View 9
Designed UI/UX for web and mobile products, ensuring smooth developer handoff and consistent brand systems.
Aug 2011 – Jan 2016
Web Designer
Gambit IT Group
Led end-to-end creative for e-commerce clients, from web and branding to HTML/CSS and print execution.
Testimonials
Latest Articles
What AI is Really Teaching Designers About Being Human
AI isn't just a tool; it's a teacher. Learn how its conversational patterns—like asking questions and patience—can make you a more human and effective designer.
Why Some Managers Are Afraid to Be the 'Bad Guy', and It Hurts the Team
Many managers avoid being the “bad guy” to stay likable, but this fear of conflict often leads to unclear expectations, low accountability, and declining team performance. True leadership requires honest conversations and courageous clarity.
Getting Hired as a Designer: A Hiring Manager’s Perspective
Hiring managers look for designers who stand out by crafting compelling portfolios, preparing thoroughly for interviews, and showcasing problem-solving skills along with a strong understanding of user experience.
Maximizing Efficiency in Email, Slack, and Calendar Management
Staying organized and efficient requires prioritizing emails, setting up focused Slack notifications, and managing calendars effectively to maintain a balance between work and personal life.
10 Lessons Learned: From Designer to Design Team Leader
Transitioning from designer to team leader involves building trust with your team, delegating tasks effectively, nurturing creativity, and balancing leadership responsibilities with hands-on design work.
