Saroj
Portrait of Saroj Shahi, product designer

Designer, leader, maker — based in Kathmandu.

What I do

I picked up design in 2011 because I was curious. I started as a web designer, then went deeper into interfaces and full product work. That curiosity has now spanned sixty-plus projects across startups, agencies, and in-house teams. Most of my energy goes toward solving business problems at two levels: the systems we ship, and the people who ship them.

In the 15+ years since, I've gone deep in healthcare, ERP, e-commerce, fintech, edtech, and legal. I spend my time on product thinking, design strategy, and shipping work that helps users and moves the business.

How I lead

Today I'm at Leapfrog Technology, where I lead design alongside product and engineering. I actively design and architect enterprise SaaS platforms and design systems; a lot of my recent focus is using generative AI to modernize how we work so we ship solutions faster.

I also lead a team of 20+ designers. My management style is practitioner-first: I mentor from active experience in the craft, not only from the sidelines. I focus on removing bottlenecks, improving design ops, and helping people grow their careers so we ship better work together.

Core expertise

  • Design Operations (DesignOps)
  • Cross-functional Leadership
  • Team Building
  • Agile Management
  • Stakeholder Strategy
  • Product Strategy
  • UX Strategy
  • Design Mentoring
  • Design Systems
  • Information Architecture
  • Interaction Design
  • Complex Prototyping
  • Accessibility (WCAG)
  • Visual Design
  • Enterprise SaaS
  • User Research
  • Usability Testing
  • Generative AI Workflows
  • AI-Driven UX
  • Large Language Models (LLMs) for Research
  • Human-AI Collaboration
  • Data-driven Design
  • Component Libraries
  • Brand Integrations
  • Design Critique
  • Figma (Advanced)
  • Framer
  • Miro
  • Atlassian Tools
  • Adobe Creative Suite

Career history

Dec 2017 – Present

Design Architect & Design Manager

Leapfrog Technology, Inc.

Led a 20+ designer team to shape product strategy and ship complex client solutions.

Apr 2017 – Nov 2017

Graphic Web Designer Consultant

Alpha Lion Holdings, Inc

Delivered remote web and brand design for major e-commerce platforms, improving UI quality and engagement.

May 2016 – Nov 2017

Senior UI/UX Designer

Introcept Nepal

Led end-to-end design for an agency-management SaaS product through alpha launch with close cross-functional collaboration.

Feb 2016 – Apr 2016

Creative Designer

View 9

Designed UI/UX for web and mobile products, ensuring smooth developer handoff and consistent brand systems.

Aug 2011 – Jan 2016

Web Designer

Gambit IT Group

Led end-to-end creative for e-commerce clients, from web and branding to HTML/CSS and print execution.

Community

I like putting designers in the same room—organizing meetups, speaking at events, and mentoring online—so people can connect, learn, and keep growing.

Saroj Shahi presenting on stage at Design Disco volume 3
Saroj Shahi presenting at Design Disco volume 3, view from the audience
Presenting at Design Disco Vol 3

Off-screen

Away from the screen I make time for art, music, and long rides on two wheels, and for family—playing with my son and slowing down together when I can. I shoot photos as well—some of them land on Instagram and the Unsplash community.

Mountain range across the hills by Saroj Shahi
Nyatapole Temple by Saroj Shahi
Sweta Bhairav by Saroj Shahi
Swayambhunath Stupa by Saroj Shahi